content bg top

DLF Pramerica Life Insurance

DLF Pramerica Life Insurance

'We are here to protect you.'

For DLF Pramerica Life Insurance Company Limited, this is not just a phrase - it is a promise. It is to deliver on this promise to you, our customers, and your loved ones that we commenced business on September 01, 2008.

We know that our work begins much before telling you about our products - it begins with comprehensive advice on everything related to insurance. From giving insurance advice to offering information on our solutions and services and then finally to provide you with the promised protection, our team stays with you every step of the way. A hand-picked and highly trained sales force ensures that your needs are assessed accurately so that you can make an informed choice and you get the insurance cover that is best suited to your needs.

We understand that your needs may vary from investment returns to protection and we advise you on achieving both. Our mission is to not just help you with insurance, but also help you achieve overall financial security. Through our customized plans and advice, we ensure that you are financially secure to face any eventuality.

Ultimately, we are not just a life insurance provider. We are a symbol of trust, commitment and leadership. We are a promise of protection.


DLF Pramerica Life Insurance Company Limited is a joint venture between DLF Limited, one of India’s largest and most respected real estate organizations, and Prudential International Insurance Holdings, Ltd (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (hereafter referred to as “PFI”), a U.S. based financial services leader

About DLF

DLF Limited is one of the leading real estate companies in the world. It has a track record of over six decades of sustained growth, customer satisfaction, and innovation. DLF's primary business is development of residential, commercial and retail properties. DLF has a unique business model with earnings arising from development and rentals. DLF has entered into several strategic alliances with global industry leaders. Also, it has recently forayed into the infrastructure, SEZ, financial services and hotel businesses.

About PFI

Pramerica Financial is a trade name used by PFI, a company incorporated and with its principal place of business in the United States, and its affiliates in select countries outside the United States. PFI is a financial services leader with operations in the United States, Asia, Europe, and Latin America. PFI’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., the company’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. PFI of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.

Vision & Values

Our Vision

At DLF Pramerica Life Insurance, our vision is to ensure that every life we touch, feels secure and enriched.

Our Mission

We shall be a guide and a mentor to people so that they are able to make the most informed insurance decisions to meet their life goals.

Our Values

Customer Focused

Be someone who places customers and their needs at the forefront while developing and managing their financial solutions.

Mutual Respect

Build mutual respect by being an equal partner, who knows and willingly shares, helping people go further, rather than walking ahead and leading them, or walking behind and following.

Worthy of Trust

Build trust by choosing the right path, rather than the easy path and tell the truth the way it is. Be someone who keeps promises, meets commitments and behaves with integrity at all times.


Be positive and confident; seize every moment, every day, with a winning perspective, fearlessly facing the uncertainties of life.

Standing tall and firm.

At DLF Pramerica, the Rock is not just a corporate symbol. It is the essence of our being. It is the icon of strength, stability, expertise and innovation and is the symbol of our unshakable commitment to our customers, stakeholders and employees. It is also the seal of security for the lives we touch. In fact, at the heart of everything we offer at DLF Pramerica - be it a sense of trust, a ray of hope or a dash of happiness, are values that are truly and quintessentially Rock-Solid.

Select a Product


Share your Thoughts